Objective: Attendance is the at the core of fan experience for sports across various leagues. There is nothing like experiencing the thrill of watching action-packed moments in person. For these projects I was tasked to come up with creative ways to promote races on social media.
Role: In-house Design/Illustration, Animation, Copywriting in Spanish
On a weekly basis, I tapped into track-specific traits that were known and loved by fans for the creative direction and communication of ticketing and/or race information for upcoming races. The execution of these pieces ranged from static images, photoshopped composites, illustrations, and frame by frame animations.
Results: By creating visuals based on fan interests, the weekly attendance campaign was able to attract fans online and spark online conversation leading up to specific races.