NASCAR, Attendance Campaign
Background: At the turn of a new season, NASCAR'S Content Team was looking to share ticketing information in new ways that would contrast standard posts on social media timelines.
Role: In-house Designer – Illustration and Animation
On a weekly basis, our team tapped into track-specific traits that were loved by fans and integrated them into the visuals communicating ticketing information for upcoming races. The execution of these pieces ranged from static images, photoshopped composites, illustrations, and frame-by-frame animations that centered fan interests. The weekly visuals in this campaign attracted fans and sparked online conversations leading up to races.
Created under the guidance of NASCAR
Team Leads: Mike Sales, Richard Chatham
Senior Designer / Manager : Caroline Fogle
Senior Designer / Manager : Caroline Fogle
