Objective: As an official partner of the Big 3, cbdMD wanted to support the professional 3-on-3 basketball league throughout their third season.
Role: Designer
As the lead designer on this project, I developed the visual direction, messaging, and animation for weekly tune-in templates. These graphics were designed to maintain a consistent visual theme centered around basketball textures, featured team guidelines, and excitement around upcoming games. Our team's weekly creative efforts were streamlined by having static and animated templates on hand for weekly game announcements across the 17-game season.
Additional Contributors: Photography from the Big 3, design intern: Julia Quigly
