Digital Ads​​​​​​​
Background: Hemp Synergy was looking for a way to share their newly launched bath bomb products. The team's Senior Advertising executive wanted to utilize targeted Facebook adverts to reach a new audience.
Role: Designer, art direction and animation
For this project, I conceptualized a proposal for a photo-based strategy centered around visual narratives that reflected joy, self-love, and relaxation. Once the concepts were approved, I developed and shared a production timeline with storyboards, a prop budget, and messaging before directing on-set production. The following ads were launched and met with positive comments and engagement. 
Additional Contributors:
Kenny Hogan, Photographer
Keri Galatio, Senior Advertising Executive
Mariah, Model

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