Digital Ads
Background: This series of ads was created to for the launch of bath products. The team's Senior Advertising executive wanted to utilize targeted Facebook adverts to reach a new audience.
Role: Social Media Designer – provided art direction and animation
For this project, I conceptualized a proposal for a photo-based strategy centered around visual narratives that reflected relaxation. Once the concepts were approved, I developed and shared a production timeline with storyboards, a prop budget, and messaging before directing on-set production. The following ads were launched and met with positive comments and engagement.
Additional Contributors:
Kenny Hogan, Photographer
Keri Galatio, Senior Advertising Executive
Mariah, Model
Keri Galatio, Senior Advertising Executive
Mariah, Model
