Objective: Generate interaction with Hemp Synergy's newly launched bath bomb products through targeted Facebook adverts.
Role: In-house Campaign Lead – In this role, I took this project from concept to the finished product. I began by working through an observational phase in which I researched user behavior toward the brand's previous communication to identify potential causes for a lack of engagement along with positive responses to other brands providing similar services. To fully understand the user experience, I tested the product and drew inspiration from feelings following self-care. With these experiences in hand, I developed and delivered a pitch for a series of 22 social media posts that place the product within visual narratives that reflect joy, self-love, and relaxation.
Within the execution phase, my role consisted of developing a project timeline, storyboards, itemized prop budget proposal, finalized messaging, on set studio direction, graphic design, and animation.
Results: The first round of advertisements exceeded engagement expectations with an exponential increase within the first week of implementation. The items included below are from the first round of advertisements. The rest will be implemented and posted over the next four months.
Additional Contributors:
Photographer: Kenny Hogan
Senior Advertising Executive (running point on obtaining analytics): Keri Galatio
Results: The first round of advertisements exceeded engagement expectations with an exponential increase within the first week of implementation. The items included below are from the first round of advertisements. The rest will be implemented and posted over the next four months.
Additional Contributors:
Photographer: Kenny Hogan
Senior Advertising Executive (running point on obtaining analytics): Keri Galatio
