Latino-Owned Business Badge
![](https://cdn.myportfolio.com/e995ae1f62c622065c5e32b43cfd0bd1/a38460d0-6071-4cc4-a614-68a79a7b8874_rw_1200.png?h=e08c7611490dae4366bfd7bd6433549a)
Google and the United States Hispanic Chamber of Commerce partnered to create a Latino-owned attribute in Search, Maps and Shopping. The badge reflected culture heritage with a new tech feature that was unveiled on social media and brought to life by Google Brand Studio with visuals representing the vivid bordados found in Latin America.
Role: Motion Designer
Additional Contributors:
Visual Designer: Nagini Reddy
Motion Designer: Adam Gill
Creative Lead: KK Walker
The history of bordados is one with a lot of personal significance for me. Growing up, I would sit at the kitchen table with my grandmother as she prepped many embroidered pieces. I would sketch flowers onto the clothes (or as we called them, manteles) using a #2 pencil to create outlines for her embroidered patterns. Our digital badge explorations tapped into this process by incorporating stitches and sketch-like outlines. During the exploration phase, I also hand-stitched bordado, as my grandmother and I once did, to explore a handmade look.
![](https://cdn.myportfolio.com/e995ae1f62c622065c5e32b43cfd0bd1/e0481f7f-2db0-4be9-a79b-168c52d2bff6_rw_1920.jpg?h=f068a40e0e01fa9ff7a97f9a871f5e13)
![](https://cdn.myportfolio.com/e995ae1f62c622065c5e32b43cfd0bd1/d1673d7b-598d-4570-a1af-35bc7d08e1c0_rw_1920.jpg?h=5e13ce1e2edbf1ded583371e31e7ae02)