Latino-Owned Business Badge
Google and the United States Hispanic Chamber of Commerce partnered to create a Latino-owned attribute in Search, Maps and Shopping. The badge reflected culture heritage with a new tech feature that was unveiled on social media and brought to life by Google Brand Studio with visuals representing the vivid bordados found in Latin America. In this project, motion design helped the floral badge come to life through a blooming effect that also celebrated the nature of the stitching process in traditional bordados with an animated thread that served as the map for blooming designs.
Role: Motion Designer
Additional Contributors:
Visual Designer: Nagini Reddy
Motion Designer: Adam Gill
Creative Lead: KK Walker
The history of bordados is one with a lot of personal significance for me. Growing up, I would sit at the kitchen table with my grandmother as she prepped many embroidered pieces. I would sketch flowers onto the clothes (or as we called them, manteles) using a #2 pencil to create outlines for her embroidered patterns. Our digital badge explorations tapped into this process by incorporating stitches and sketch-like outlines. During the exploration phase, I also hand-stitched bordado, as my grandmother and I once did, to explore a handmade look.
