Novant Health GIFS & Stickers
Role: Visual Storyteller / Social Media Specialist
Novant Health was looking for ways to engage with its online community. To support team strategies, I helped establish a brand channel on Giphy with animated stickers, gifs, and tags for user-generated healthcare stories and emails. Part of the engagement strategy included integrating keywords for related searches. These items were launched and shared in support community stories around COVID-19, Women’s History Month, Pride Month, and Juneteenth. The channel has since gained 97M views with additional team contributions. 
Additional Contributors: Director of Content

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