Novant Health GIFS & Stickers
![](https://cdn.myportfolio.com/e995ae1f62c622065c5e32b43cfd0bd1/ed2ba678-6a3b-45b6-ade0-f3cd4c18a8b5_rw_1200.png?h=30733f5bcb06eda874b747792597d8d4)
Role: Visual Storyteller / Social Media Specialist
Novant Health was looking for ways to engage with its online community. To support team strategies, I helped establish a brand channel on Giphy with animated stickers, gifs, and tags for user-generated healthcare stories and emails. I illustrated and animated stickers to support the larger social media strategy. Upon uploading these GIFS, I added keywords based on related searches to assist with discoverability and support the engagement strategy . These items were launched and shared in support community stories around COVID-19, Women’s History Month, Pride Month, and Juneteenth. The channel has since gained 97M views with additional team contributions.
Additional Contributors:
Manager: Patrick Sills
Director of Content: Janjae Mitchell
![](https://cdn.myportfolio.com/e995ae1f62c622065c5e32b43cfd0bd1/d974f351-805e-495e-88a8-fb996d3d2a0a_rw_1920.png?h=29e15dd57a1aef7918d306b157a8a057)