Better Sleep Campaign
Background: As National Sleep Month, Sleep Awareness Week, and World Sleep Day approached, cbdMD wanted to raise awareness around the benefits of quality sleep.
Role: Senior Social Media Designer
Through collaboration with our project manager, I helped align visual efforts for this campaign throughout digital platforms by assisting with the content planning, creating, and scheduling of animated Instagram stories, Facebook stories, carousel posts, videos, email blasts, and editorial illustrations throughout the course of 4 weeks.
Results: The products showcased in this campaign became the #1 seller and online engagement increased.
Additional Contributors:
Marketing Project Manager, Mariah Mach
Editorial Writers
