Objective: Generate sales and awareness around cbdMD's sleep aid products during National Sleep Month, Sleep Awareness Week, and World Sleep Day.
Role: In-house Senior Social Media Designer– In this role, I produced short form creative content and integrated it into different platforms to drive traffic to our website's products and informational articles for consumers in order to raise sales. I collaborated with our marketing director to align company efforts to use social media to communicate with our identified consumers. We also worked with our editorial team to develop long form consumer articles. The result was a series of animated Instagram stories, Facebook Stories, carousel posts, videos, and email blasts that addressed three different consumer profiles in short form content to push to long form articles.
Within the execution phase, my role consisted of content planning, maintaining a project timeline, cross-departmental communication, illustration, animation, and content scheduling on Instagram and Facebook throughout the course of 4 weeks.
Results: The success of this campaign quickly became visible with an increase in sales and a rise in the popularity of the company's sleep aid products. Prior to the execution of this campaign, the company's most popular product was the CBD Gummies Bottle. After this campaign, sleep aid products rose to the #1 spot with consumers among the company's product lineup.