Google Trends: WNBA Playoffs + NBA finals
During the WNBA playoffs, I worked with a team to highlight stats from the 2021 – 22 season to assist with barrier-breaking efforts in sports coverage. We visualized select insights for teams through the creation of character-driven web headers and social media templates. We tapped into team branding to conceptualize scenes that reflected unique team traits while remaining unified under a geometric illustration style. A similar approach was extended to visualize NBA insights during the Finals. These highlights were shared across trend reports and Twitter posts.
Role: Motion Designer, Illustration, Google Brand Studio
Additional contributors:
Visual Designers: Qiang Wong, Avery Youngblood
Senior Designer: Ryan Chen
Creative Lead: KK Walker
season tweet examples
