This branding project involved researching the client’s market and visual landscape to guide creative direction. Initial sketches and multiple concepts were developed to explore a strong visual identity aligned with The Nature Conservancy's existing brand standards, while reflecting the ethos of an employee resource group focused on empowering Latin American and Caribbean communities. Designs were refined through team collaboration, evolving into a cohesive logo system. The process centered on translating insights into a clear, compelling brand mark that honors cultural traditions, contributions, and amplifies diverse voices across these communities. Both Spanish and Portuguese were integrated to support linguistic diversity through the name “UNIDOS” (“Together” in English) which was meant to capture the essence of unity and solidarity across borders.
Role: Graphic Designer
Additional contributors:
Graphic Designer: Savannah Jackson
The Nature Conservancy's Marketing Team
The Nature Conservancy's Marketing Team
The Nature Conservancy's 'Unidos' Group
