To highlight the perks of Six Flag's 'Most Valuable Pass' (MVP) Sale, I worked alongside a team of designers, managers, and directors to create a series of announcements for 40+ parks. We visualized perks and sale information through typographic treatments that shifted the hierarchy and voice of each piece of the puzzle by tapping into brand colors and patterns that would unify 40+ parks within various template sizes. These announcements were shared across the mobile app, website, email, and social media in tandem with print signage that used the same look. As part of an extension, I also helped facilitate communication and edits with Six Flags Mexico to create unified graphics in Spanish.
Role: Web Content Specialist
Additional contributors:
Creative Director: Stephen Summerlin
Creative Director: Stephen Summerlin
Corporate Manager, CRM: Rob Forbes
Web Content Specialist: Robyne Pomroy
Web Content Specialist: Ash Walker
Studio Design Manager: Heather Schanzel
Pricing, Promotions, & Call Center Supervisor: Victor Villalba
