Objective: As the 2017 NASCAR Playoff kicked off with a revised regular-season points system, digital platforms became the place for up-to the second updates and explanations.
Role: Designer
As drivers began their road to the Playoffs, NASCAR's integrated campaign aimed to share authentic journeys and perspectives with fans. To support team storytelling strategies, I designed and animated select social media stories, web headers, tune-ins, and emojis.
Created under the guidance of NASCAR
Team awarded Indigo Bronze Award for Integrated Design
Emoji Design
1 of 16 personalized emojis, created as an extension of the Playoffs Campaign
