Objective: As the 2017 NASCAR Playoff kicked off with a revised regular-season points system, digital platforms became the place for up-to the second updates and explanations.
Role: Designer
As drivers began their road to the Playoffs, NASCAR's integrated campaign aimed to share authentic journeys and perspectives with fans. To support team storytelling strategies, I designed and animated select social media stories, web headers, tune-ins, and emojis.
Created under the guidance of NASCAR
Team awarded Indigo Bronze Award for Integrated Design
![](https://cdn.myportfolio.com/e995ae1f62c622065c5e32b43cfd0bd1/f9dcfd87-5c04-4aa8-892f-1e2862df9d33_rw_1920.png?h=8a5fc9bf2825830ef7ea047b85ab463f)
![](https://cdn.myportfolio.com/e995ae1f62c622065c5e32b43cfd0bd1/d11813f3-d900-4856-995d-56c8cac76e87_rw_1920.jpg?h=50e0de74994d7f4054006f36bf692b11)
![](https://cdn.myportfolio.com/e995ae1f62c622065c5e32b43cfd0bd1/0f25d45b-f5eb-486d-9a09-d25a88e9b12c_rw_1920.gif?h=e346c09aae60a0627161881a34c71d99)
![](https://cdn.myportfolio.com/e995ae1f62c622065c5e32b43cfd0bd1/59589146-9d9e-4934-abc2-2dbecbd4ec1f_rw_1920.gif?h=9e3af9cfd3d7ae94e3ad9945cff62dfd)
![](https://cdn.myportfolio.com/e995ae1f62c622065c5e32b43cfd0bd1/c7d21663-4aba-4d54-a0ff-4673cc7f54f9_rw_1200.jpg?h=5da0fbe4826c91632f5178db656319a7)
Emoji Design
1 of 16 personalized emojis, created as an extension of the Playoffs Campaign