Background: Following an identity rebrand, our team explored ways for the new stripes of NASCAR to be integrated into apparel concepts by expanding on placements, patterns, and color blocking to assist with brand recognition. The goal was to create a flexible design system with the potential to adapt across different silhouettes and types of apparel.
Role: Graphic Designer
Project Manager: Evan Parker
Role: Graphic Designer
Additional Contributors:
Graphic Designer, lead designer: Alex BrownProject Manager: Evan Parker
