Organization: WISE — Women in Sports and Events — is a voice and resource for women in the business of sports. The WISE mission is to empower women in the business of sports with tools to reach goalsssvgts.
Objective: After establishing a new chapter in Charlotte, NC, a leader on the board of directors wanted to explore WISE's brand identity. An approaching 25th anniversary came with an added opportunity to propose both an anniversary mark and new visual brand introduction.
Role: My role in this project was to create a visual brand refresh and proposal.
Created Under the Guidance of Richard Chatham and NASCAR