Role: Creative Direction/Design
The Craft Man Brew's brand name, identity, and distribution elements were created for a local North Carolina Brewer. Known for experimenting with unique flavors, The Craft Man's reputation for creating fresh experiences has made him a favorite among local beer lovers. Keeping a smaller set up in his home has given him the creative freedom to continue experimenting and winning flavor tests in the city for which he credits a keen ability to produce the juciest flavors.
To build on his reputation, this brand brings the brewer into focus with an identity mark that brings a familiar face to forefront. Beer lovers who are not familiar with the man behind the magic get a taste of friendly bearded man others know and love. Whether a beer enthusiast is familiar with the "The Craft Man's Brew" or not, the one thing brew aficionados have in common is a love for sharing. For those who love to hashtag a location or item, a staple bit of messaging creates an avenue for #Juicy to be associated as the essence that makes "The Craft Man's Brew" stand out in a variety of flavors.
The light IPA taste of this juicy grapefruit beverage manifests itself in a ruby bottle that bottle that radiates the citrus colors of the fruit's pulp while taking on a fresh shade on labels and taps.