Role: Creative Concept, Design, Animation, Music Selection, and Spanish Translations (In-house work for NASCAR)
Objective: After analyzing weekly analytics and insight regarding tune-in information, a trend in positive fan interaction with video on social media grew. I was tasked with tapping into this trend for the creation of these tune-in graphics.
Process: On a weekly basis, I selected different clips to promote NBC races for the upcoming weekend. The process of creating video-driven graphics consisted of editing footage provided by NASCAR’s production team for color and motion as needed in Adobe Premiere. Additionally, a mix of editing text elements in Photoshop and After Effects provided flexibility in the integration of broadcast information in new ways.
Originally, these videos were meant solely for NASCAR’s main social media channels. I was able to bridge these tune-in efforts over to the Latinx market by suggesting and creating translated versions for NASCAR Latino's Facebook and Twitter Channels.
Unedited Video Footage options provided by NASCAR Productions