Objective: Create GIFS and stickers for NASCAR’s GIPHY page to build original and sharable content.
Role: Design/Direction, VFX, Animation, Idea Contributions in Media Day Planning Phase
Following a media day session filming a tour of drivers, a series of around 530 driver GIFS were created for NASCAR's GIPHY page. The assets found popularity on Twitter, Instagram, and Facebook. A push to use a green room for the first time provided opportunities to create custom backgrounds with driver content and join Instagram's newly established sticker collection. This project consisted of an ideation phase to plan poses/gestures and a production phase. The content was used by NASCAR's social media platforms and external parties. Creating custom content for individual drivers provided an opportunity to extend creative services to drivers and their teams which helped establish stronger relationships within the sport.
NASCAR’s entire social media team and designers collaborated on a media list for driver gestures.
Video Production: Torey Fox
File Export Assistance: Alex Brown
National Burrito Day Engagement Post
Cinco de Mayo Celebration Engagement post for NÁSCAR Latino Platforms
Bubba Wallace GIPHY Asset for Internal and External Use