This project was created for NASCAR's social media communication on Father's Day. This project connected drivers and fans with a tribute to the fathers of NASCAR. Through a 24-hour Instagram story, existing and potential fans were able to navigate through an interactive storybook that allowed viewers to catch intimate glimpses of drivers sharing moments at the track with their loved ones.
These moments were brought to life as polaroid photos on the pages of an album that would flip with each tap to reveal the next set of photos the way one would at home in a family photo album. Through this design, handwritten typography breaks the digital space to create the personal sentiments of a handwritten note. Additionally, the use of drivers' last names signifies the familial legacies that exist in the sport of NASCAR. 2018 drivers Dale Earnhardt Jr., Ryan Blaney, Chase Elliott, Austin, and Ty Dillon are examples of a few of the drivers who developed a love for racing as kids when their fathers were involved in the sport. Drivers such as Jimmie Johnson, on the other hand, reflect the future of this sport as he shares the track with his daughters. Ultimately, these relationships reflect the ones of fans who have come together with their families as parents and children through Sunday races, in-field camping, and a love for the thrills that come with NASCAR's racing.