NASCAR ON NBC, Race tune-ins
Background: NASCAR's content team prepared for the year ahead with plans to integrate tune-ins with an emphasis on broadcast information. We utilized video for a dynamic approach on social media.
I selected at-track footage and licensed music on a weekly basis to promote upcoming NBC races. Using Adobe premiere and After Effects, I color graded footage and integrated messaging in English and Spanish through experimental typography. These pre-race announcements were rolled out on NASCAR and NASCAR Latino's social media channels.
Additional contributors: NASCAR Productions, Social Media Managers
preview of individual clips